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Behavioural design agency

We are an agency for behavioural change. We are specialised in the science of influence and especially in how to translate this know-how into tangible strategies and ideas that will predictably influence decisions and shape behaviour. A structured method to gain deep insight into human psychology, and translate these into real-life interventions right away, followed by rapid-prototyping them at the real target group to make sure they will have the desired impact.

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We lead innovation by combining behavioural science, systems thinking and design thinking.

BEHAVIOURAL DESIGN

Founders of the. Success is all about behaviour. You need people to start doing or stop doing things. If you need to influence customer, employee or citizen or even your behaviour we can help you using our Behavioural Design Method. A systematic process to unravel human unconscious decision making, and to come up with validated ideas that shape behaviour. Customer behaviour Behaviour in organisations Citizen behaviour. Book a Behavioural Design Sprint, in which you get validated answers that will influence minds and shape behaviour using the Behavioural Design Method. Do you want to master the Behavioural Design Method yourself, so you can come up with working strategies and ideas that will influence minds and shape behaviour? During the two days, my eyes opened up. Knalldrang is our invented Germanesk word.

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COMMUNICATION DESIGN

Behavioural design is a sub-category of design , which is concerned with how design can shape, or be used to influence human behaviour. They strongly draw on theories of behavioural change , including the division into personal, behavioural, and environmental characteristics as drivers for behaviour change. Design for behaviour change developed from work on design psychology also: behavioural design conducted by Don Norman in the s. They have provided guiding principles with regard to user experience and the intuitive use of artefacts, although this work did not yet focus specifically on influencing behavioural change. These include a diversity of theories, guidelines and toolkits for behaviour change discussed below covering the different domains of health, sustainability, safety, crime prevention and social design. With the emergence of the notion of behaviour change, a much more explicit discussion has also begun about the deliberate influence of design although a review of this area from [6] has identified that a lack of common terminology, formalized research protocols and target behaviour selection are still key issues. Key issues are the situations in which design for behaviour change could or should be applied; whether its influence should be implicit or explicit, voluntary or prescriptive; and of the ethical consequences of one or the other. In , Herbert Simon's understanding of design as "devising courses of action to change existing situations into preferred ones" acknowledged its capacity to create change.

When the future is uncertain. Wide impact as important as immediate success. And we live in a world that expects more from business. You need to start with psychology. Create behaviour change. Create the future. We apply our behavioural knowledge, method and perspective to form the world that business needs and people deserve. Design and build behaviour change experiences in digital products, services and organisations.

About videoAll сomments (6)

Views: 299

From: JoJoshura

Added: 06.08.2020

Category: Pegging

Tags: behavioural+design+agency

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